If you are a store owner, retailer, restaurant owner, or have a multi-location business, you want to make sure your customers can find your products and services anywhere. Even though it seems challenging, it is simple to add different addresses and locations to a map on your company's website. In this article, we'll show you just how to do it by mapping multiple locations on your company's website.
How to Map Multiple Locations on Your Business’ Website
To add a map with multiple locations to your website, you'll need the help of a store locator, like Storemapper.
Using Storemapper, you can follow a few steps to get your mapping multiple locations activity simply done.
Map Multiple Business Locations with Storemapper
If you run a multi-location business, you can add all of your stores to one map and allow customers to search for their nearest location.
No credit card required
Step 1: Sign up to Storemapper
This is a straightforward store locator that you can use on any website. It has a 7-day free trial, and you can install it with no coding, with just a few clicks. Create your account and move to the next step.
Step 2: Add your locations
Once you install Storemapper on your website, you have three options to map multiple locations on it:
- Manually add your locations through Storemapper's dashboard
- Upload a spreadsheet using the CSV bulk uploader
- Sync a Google spreadsheet to Storemapper using Google Drive
Step 3: Copy and paste the code on your website
When all your locations have been uploaded, you are ready to add the store locator to your website. You can easily do that by copying and pasting the generated embed code into your website HTML.
Once you paste your code, your map will render on the page you chose to add it. You only have to add the code once, since all changes you make will automatically upload to your site.
It is always good to remember that Storemapper works on any CMS or e-commerce platform.
Map Multiple Locations on Google Maps
Some businesses might have their multiple locations already on Google Maps. If that is your case - or if you'd like to use Google Maps to create your store locator - you can also use Storemapper to help you with that.
- Create a Google Maps account (if you don't already have one)
- Sign in to Google Maps Platform, and press Get Started
- Enable these three APIs – Geocoding API, Maps Javascript API and Places API. You can find these via the “library” on the left hand side
- Create or select a project
- Fill in a billing account (you'll only be charged if using more than your free mapping usage quota)
- After setting your billing account, go to Create an API Key
- Click on Create Credentials -> API Key
- Add your API Key to the Storemapper's Account (learn how to do that here)
- Click on Update API Key, and you are ready to use it.
- Once you have created your API key, you will need to paste this into your Storemapper dashboard
Map Multiple Locations on Mapbox
The second provider we use is Mapbox. Mapbox relies on OpenStreetMaps and crowd-sourced geographical data to find your locations.
Here is a step by step of how to map multiple locations on Mapbox:
- If you choose to use Mapbox as your provider, you will also require a API key in order for your map to rendor correctly and pull in your locations
- If you already have a Mapbox account just login to your account from here and go to step 2. If you don’t have a Mapbox account, click on the following link, to start sign up process : https://account.mapbox.com/auth/signup/.
- Fill in the form and click on ‘Get Started’ or Log in
- You’ll be redirected to your Mapbox account dashboard, from there you can get your access token via selecting “Create a token”
- Copy and paste this token into your Storemapper dashboard
- Don’t forget to save!
Benefits of Mapping Multiple Locations
For business owners, mapping multiple locations on your website is always a good idea. Here are a few reasons why:
Have all your information at the same spot
With all your locations on one map, you can concentrate all your business information in only one spot. That way, your visitors can easily find their addresses, operation hours, contact numbers, and other relevant data about each location on a unique page.
Let your customers decide where to find you
Maps are a great way to help customers find you whenever they want, wherever they are. Mapping multiple locations on your website makes it easy for your clients to search and find the closest spot where they can buy your products or services.
Boost your website traffic and SEO
Search Engine Optimization is a marketing strategy that all online businesses should pay attention to - and one good way to start working on that is by using a map solution on one of your pages.
Time spent on-page is one of Google's most important ranking factors, and having a map with multiple locations can help keep your user interacting with your site for a while - which will be great to boost your SEO.
Identify your different selling points
Most retailers or brands work with different sellers or selling points, and using a map is a way to show your customers where to find their products.
For example, cosmetic and beauty brands - like LA Girl - and other businesses sell their products in pharmacies, drug stores, and retail stores. Using a map is a great way to show different stores where they sell a particular product.
Additional Tips for Multi-Location Business Owners
Managing multi-location business might be a challenging task, but business owners can get it done with the help of some additional tips:
Use only one site as a reference for all your locations
It used to be common to see to multi-location businesses with a website for each location to drive specific traffic to each location. Today we know that condensing that qualified traffic into a unique website with subsections for each location is the best solution for many reasons:
- It makes your homepage the reference page for all customers
- Helps drive more traffic volume to your pages, making them more relevant in Google searches
- It increases your brand awareness, strength, and reliability
Correctly optimize your site pages
Having one website for all your locations doesn't mean you can't invest in having specific pages for each location if you want. Since each page work as a specific site about a particular topic, make an effort to optimize those pages with relevant information for visitors looking for that specific location.
Include addresses, working hours, contact number, photos, and any other relevant information to help you customers find what they are looking for and make search engines understand what this page is about.
Maintain brand's visual identity throughout your site
When working with multiple locations businesses, branding visual identity is vital to make visitors easily identify your website when they land at it.
Make sure to use your brand's guidelines throughout your site to work on your brand awareness and relationship with customers.
Always keep content updated
If you want your website to become one relevant touchpoint of your brand with customers, then you need to make sure to always offer on your pages updated content for:
- Address
- Contact number
- Images and Photos
- Working hours
Conclusion
No matter if you are a multi-location business, a product brand, an organization, or a retailer - you know that mapping multiple locations on your website is a must-do activity. And an easy way to do that is by using a coding-free store locator like Storemapper.
