You’ve built a beautiful website on WordPress, but something’s missing—your customers can’t find you! Adding a store locator to your WordPress site isn’t just a nice-to-have anymore; it’s a must-have if you have multiple locations or operate a business where foot traffic matters.
Why Add a Store Locator to Your WordPress Site?
Today’s customers are quick to bounce off a website if they can’t find the information they need. A store locator not only makes it easier for them to find you, but it also provides a seamless experience from online browsing to in-person shopping.
Here’s why adding a store locator to WordPress should be on your to-do list:
- Enhance Customer Convenience: Customers want to quickly find the nearest location, especially if they’re on mobile. You can even add filters to show only locations with specific features (like drive-thrus or special services).
- Improve Local SEO: By listing each location with its own unique details, you’re increasing the chances of appearing in local search results. Tools like Google Business Profile also work hand-in-hand with a store locator.
- Increase Foot Traffic: When customers know exactly where you’re located, they’re more likely to visit. Simple as that.
How to Set Up a Store Locator on WordPress
Installing a store locator on WordPress is simpler than you might think. You can use plugins like the Storemapper Store Locator Plugin, which integrates seamlessly into WordPress and allows you to add and manage all your locations from one dashboard.
Here’s a step-by-step guide to help you get started.
