BigCommerce is a trusted platform for growing e-commerce brands, but if you also have physical stores, you need a strategy to connect your online shoppers with your brick-and-mortar locations. A BigCommerce store locator is the perfect solution — it’s simple to implement and offers powerful benefits.
In this post, we’ll break down why a store locator is essential for BigCommerce stores and how to get started.
Why a Store Locator Is Essential for BigCommerce
Adding a store locator, like Storemapper, to your BigCommerce store can:
- Attract In-Store Customers: Many shoppers still prefer visiting physical locations to try products or pick them up on the spot.
- Build Trust with Shoppers: Displaying your physical locations reassures customers that you’re an established business.
- Rank Higher in Local Searches: A BigCommerce store locator optimized for local SEO can drive traffic from location-based searches like “shoe store near me.”
Key Features to Look for in a BigCommerce Store Locator
Your store locator should include:
- Location Search: Allow users to search by city, zip code, or proximity.
- Customizable Store Infos: Add details like business hours, reviews, and product availability.
- Mobile Responsiveness: Ensure the locator works perfectly on all devices.
- Geolocation Functionality: Automatically show nearby stores based on the user’s location.
How to Add a BigCommerce Store Locator
- Pick the Right App: Look for tools like Storemapper, which integrate seamlessly with BigCommerce.
- Add Accurate Store Data: Include addresses, phone numbers, and hours of operation.
- Customize the Look: Adjust colors and layouts to match your brand.
- Test Before Going Live: Make sure it works smoothly across desktop and mobile platforms.
How to Promote Your BigCommerce Store Locator
Once your BigCommerce store locator is live, you’ll want to spread the word. Here are some ideas:
- Feature It on Your Homepage or menu: Add a prominent link or button to make it easy to find.
- Run Local Ads: Use geo-targeted campaigns to promote your physical stores.
- Include It in Email Campaigns: Let your customers know they can now find your stores quickly and easily.
Final Thoughts
A BigCommerce store locator, like Storemapper, is a powerful addition to any store. It improves the customer experience, drives foot traffic, and helps bridge the gap between online and offline sales. Get started for free now!
Stay tuned for our next post, where we’ll explore how to implement a store locator on Nuvemshop.
