In the highly competitive beverage industry, where brand visibility and accessibility are critical, companies must ensure that customers can easily locate their products. This challenge becomes even more pressing as brands expand across regions and increase their retail footprint. Storemapper, a leading store locator tool, helps beverage brands like Purple Toad Winery streamline their retail presence, making it easier for customers to find their favorite products.
Purple Toad Winery, located in the scenic hills of western Kentucky, began as a small family-run vineyard and has since grown into the largest winery in Kentucky. Known for their bold and sweet wines like Black and Bruised and Huckleberry, Purple Toad’s reputation has spread across seven states: Kentucky, Tennessee, Missouri, Ohio, Illinois, Indiana, and Alabama. Their wines are beloved nationwide, with a direct-to-consumer shipping option to over 30 states.
As Purple Toad’s popularity surged, they began receiving frequent inquiries from customers asking, “Where can I buy your wine near me?” The team spent a significant amount of time responding to emails and social media messages, trying to keep up with the growing number of retail locations across multiple states. Managing this manually became overwhelming, and Purple Toad needed a more efficient solution.
When searching for a solution, Purple Toad discovered Storemapper, a store locator tool that offered exactly what they needed: ease of use, a map-based interface, and seamless integration with their website.
The visual map feature of Storemapper made it simple for customers to locate nearby stores by entering their zip code. This greatly improved the customer experience, as they no longer had to scroll through long lists or reach out to the winery for information.
Once Storemapper was integrated into Purple Toad’s website, the team saw immediate results. Managing their growing retail footprint across multiple states became effortless, and customer inquiries significantly decreased as the store locator provided all the necessary information.
Customers were able to quickly find Purple Toad wines at nearby stores, which led to an increase in foot traffic to retail locations. Additionally, for customers in states where Purple Toad wasn’t available in stores, the store locator often directed them to purchase directly from the winery’s website.
Since adopting Storemapper, Purple Toad Winery has seen a significant improvement in both customer satisfaction and operational efficiency. The store locator has become one of the most visited pages on their website, helping customers find retailers in their area with ease.
By streamlining the process of managing store locations, Purple Toad has been able to focus more on their core business, developing new wines and expanding into new markets, knowing that their customers have a reliable tool to find their favorite products.
If you’re ready to elevate your brand’s visibility and give your customers an easy way to find your products, Storemapper is here to help. Start your 7-day free trial today or get in touch with us to learn more about how Storemapper can work for your business.
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