Perlick Distillery Boosts Statewide Visibility with Storemapper

Jennifer Aniston
October 16, 2024
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5 min read

How Perlick Distillery Expanded Its Reach Across Wisconsin with Storemapper.

The Story of Perlick Distilery

Perlick Distillery was founded in 2014 on the Perlick Family Farm in Sarona Wisconsin; Perlick Farms cultivates 2,000 acres of corn, wheat, soybeans, sunflowers, and barley. The goal of the Distillery is to add value to grains grown on Perlick Farms by distilling spirits using only the grains grown on the farm. Perlick Distillery currently produces American Yeoman Vodka, American Yeoman Maple Syrup Vodka, and an American Single Malt Whiskey. The Distillery has a large on-site tasting room where customers can enjoy cocktails made with Perlick products, or purchase bottles to take home. Perlick Distillery also distributes its products to retailers throughout Wisconsin.  

The Challenge of Reaching a Wider Audience

Perlick Distillery is located in rural northwest Wisconsin. Although the Distillery has an excellent customer base, it is difficult to reach customers outside of the local area; especially in urban areas. Perlick Distillery distributes throughout Wisconsin to liquor stores, bars, and restaurants, but it is difficult to show people where they can purchase our products after they have visited the Distillery.

Why Perlick Distillery Chose Storemapper

Perlick Distillery chose Storemapper to advertise to customers where our products are sold. The application is easy to use, and worked well with our website. Customers that visit Perlick Distillery and are interested in purchasing our products closer to home simply have to pull up the website, type in their city, and the closest locations will show up. Also, updating the store's locations is extremely simple. Storemapper was relatively easy to use, and any questions were addressed promptly by customer service.

The Results

By implementing Storemapper, Perlick Distillery successfully bridged the gap between rural production and statewide distribution. Customers can now effortlessly find retail outlets carrying Perlick products, boosting sales in areas that were previously hard to reach. This increased visibility has not only expanded their customer base but also strengthened relationships with retail partners.

Ready to Replicate Perlick Distillery’s Success for Your Brand?

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